CFGroup Enters New Marketing & Distribution Agreement with E&I Cooperative Purchasing
CFGroup, parent company of Falcon, Howe, Thonet, and Shelby Williams, is pleased to announce a distribution and marketing agreement with Education & Institution Cooperative Purchasing ( E&I).While the Falcon, Howe, and Thonet brands have been leaders in the higher education market for many years this relationship will greatly strengthen our distribution and marketing presence there.
The partnership with E&I is an important extension to CFGroup’s marketing strategy and allows our sales team to access member institutions with the most competitive prices possible. CFGroup will continue to hold numerous state and local contracts but it is often easier for members to purchase from E&I and the cooperative structure affords membership the additional advantage of sharing in the group’s success.
“We are very excited about this agreement. Few companies can demonstrate our company’s proven expertise in such critical areas as Dining and Learning in the member institutions. E&I’s marketing prowess now provides members easy access to our exciting product portfolio and custom capability which together create truly innovative and dynamic use of space.” commented Steve Cohen, VP of Sales and Marketing. While the new agreement is between CFGroup and E&I, the structure of the program encourages CFG’s sales organization to team with the local contract dealer network and market our collective product and service expertise with a high degree of efficiency.
CFGroup is a closely held global organization with facilities in the US, Mexico, Europe and China. For more information please visit us at, www.mycfgroup.com or contact Lynda Garrison, Director of Communications, LGarrison@mycfgroup.com.
